Blogging In Viral Marketing
“Blogging in viral marketing”
by James Nsien2
http://lighthousemarketer.com/jemmanuel
Blogging is hot right now. It might even be called a buzz word. But it is also the wave of the future for Internet marketing. ‘Blog’ is a term that is actually a combination of two common words. Those two common words are ‘web’ and ‘log’. They have been combined into the term ‘blog’ which is short for web log.
Blogging is the result of the use of the new technology that collectively makes what is known today and Web 2.0. You will see the term “Web 2.0 websites†used frequently but what exactly does that term mean? Back in the murky, dusty past of the Internet (a few years ago) in 2001, there was a happening that is now referred to as the dot com bust. People who had a great deal of technical know-how built websites, promoted them and made millions on speculative ideas that were not founded in reality. The internet was a one-way street. Those who had the technical know-how to build websites posted what they wanted their readers to know and nothing more.
The Internet was a relatively new thing and people bought into this one-way communication but only for a short few years. Fortunes were made and lost overnight. There are those who blame the dot com bust on nothing more than technological break through and it could be that they are right.
As technological advances started making building websites easier and easier, more and more people built websites and jumped on the Internet marketing bandwagon. They began sending out millions and millions of unsolicited marketing emails daily. These emails were known as SPAM. SPAM got so bad that the Congress of the United States actually passed the CAN SPAM act in late 2001 and it became the law of the land in early 2002. This was actually the final puncture to the already deflating Internet bubble that let the rest of the air out.
Internet marketers were required to get permission from recipients before they could send out marketing emails and many of the companies couldn’t survive the blow. Those who did began building opt-in lists. Opt-in lists are a big part (maybe the biggest part) of all successful Internet
marketing operations that are alive and well today and that need for an opt-in list is not ever going to go away but it has been supplemented.
People have been keeping journals of course for centuries but the Internet version of journal keeping that we call blogging is far different. Rather than it being just the details of a personal life or the musings of a single person,
blogging is more a source of shared information today.
Blogs are dedicated to specific topics. These topics are as varied as the people who have blogs. Let’s make up a fictional blog website and see how it works.
The owner of this travel blog might post the details of trips that they have taken, invite questions but those planning on making similar trips, and provide information about products and services for which they are affiliate marketers.
We all know that website traffic is one of the keys that unlocks successful Internet marketing. The secret of creating an astounding amount of traffic to a blog website is social bookmarking.
There are many social bookmarking sites on the Internet. These sites allow users to upload their favorites to lists where others can click on the links in those lists. Users are able to categorize their lists and create tags for each link within their lists.
James Nsien2
Wealth Creation Planet
Lighthouse Marketing System
http://lighthousemarketingbook.com/jemmanuel
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