ADVERTISING WITH LITTLE OR NO MONEY

GET 6,000 CIRCULARS PRINTED AND MAILED FREE

HERE IS THE PLAN THAT WILL ENABLE YOU TO GET YOUR CIRCULARS
PRINTED AND MAILED FREE, PLUS REDUCE THE COST OF YOUR OWN MAILING TO NOTHING.

LOCATE AN OFFSET PRINTER IN YOUR AREA, OR BY MAIL ORDER IN ONE OF THE MANY MAIL ORDER PUBLICATIONS, WHO WILL PRINT BOTH SIDES OF A 81/2 X 11 SHEET FOR $25.0 PER 1,000, THEN RUN THE FOLLOWING AD OVER YOUR NAME IN VARIOUS MAIL ORDER PUBLICATIONS:

“CO-OP PRINTING (our ad on back side) 1,000
2 1/2 X5 1/2, ONLY $ 5.00. SEND CAMERA-READY
COPY TO: (your name and address).”

“CIRCULARS PRINTED (our ad on back side).
1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY
COPY TO: (your name and address).

ON AN 8 1/2 X 11 SHEET OF PAPER, YOU CAN GET SIX 3X6 CIRCULARS,
RECEIVED FROM RESPONSES TO YOUR AD, PLUS SIX 3X6′S ON THE OTHER SIDE, FREE!

HAVE THE PRINTER CUT THEM INTO SIX 3X6′S, 1,000 EACH. SEND 1,000
TO EACH OF YOUR CUSTOMERS. YOU GET 6,000 OF YOUR SIDE PRINTED
FREE AND MAILED BY YOUR CUSTOMERS FREE!

SIX RESPONSES TO YOUR AD WILL GIVE YOU $30.00; $25.00 FOR
PRINTING AND CUTTING AND $ 5.00 FOR MAILING CIRCULARS TO YOUR
CUSTOMERS. WHEN PRINTING AND POSTAGE COSTS GO UP AGAIN, ADJUST YOUR PRICE ACCORDINGLY.

CHECK THE MAIL ORDER PUBLICATIONS TO SEE WHAT OTHERS ARE GETTING FOR SIMILAR PROGRAMS. STAY WITH THE COMPETITION IN PRICES.

THERE IS ANOTHER WAY TO GET YOUR CIRCULARS MAILED FREE. AS SOON AS YOU CAN AFFORD IT, BECOME A SUPPLIER OF COMMISSION CIRCULARS. THE EASIEST WAY TO DO THIS IS TO TAKE “ALL PROFIT” OFFERS AND HAVE CIRCULARS PRINTED ON TWO SIDES. ON THE ONE SIDE, HAVE YOUR OWN NAME AND ADDRESS PRINTED. ON THE OTHER SIDE, LEAVE A SPACE FOR A RUBBER STAMP IMPRINT.

OFFER THESE CIRCULARS TO CIRCULAR MAILERS ON A COMMISSION BASIS.
THEY KEEP A COMMISSION FROM 50% TO 100% ON THE ONE SIDE AND YOU MAKE YOUR PROFIT ON THE OTHER. USE THE SAME METHOD FOR ANY OFFERS THAT YOU DEVELOP FOR YOURSELF.

YOU CAN REACH THESE MAILERS BY ADVERTISING IN OR SUBSCRIBING TO SEVERAL MAIL ORDER TRADE MAGAZINES AND AD SHEETS. ANOTHER WAY TO LOCATE MAILERS FOR YOUR LITERATURE IS TO NOTICE THE ADS BY MAILERS. USUALLY, AT THE BOTTOM OF THEIR ADS THEY STATE “COMMISSION CIRCULARS MAILED FREE”, WHICH MEANS THEY GET ONE SIDE AND YOU GET THE OTHER, AS ABOVE.

IF YOU REALLY WANT TO GET ROLLING USING THIS METHOD, TAKE TWO
“ALL PROFIT” OFFERS, ONE ON EACH SIDE, AND GIVE THE MAILER 100% ON ONE SIDE. YOU STILL MAKE YOUR PROFIT ON THE OTHER OFFER.

IF YOU ARE INTERESTED IN OBTAINING ADDITIONAL COMMISSION
CIRCULARS FOR YOURSELF, INCLUDE “COMMISSION CIRCULARS MAILED FREE”, IN YOUR OWN ADS.

STILL AN OTHER WAY TO GET YOUR LITERATURE MAILED FREE IS TO
INCLUDE THIS LITTLE NOTE IN ALL YOUR ADVERTISING – AT THE END OF
THE COPY – “STAMP APPRECIATED”. IT ONLY COSTS YOU TWO WORDS, BUT IT COULD SAVE YOU A GREAT DEAL IN POSTAGE. IF YOUR ARE
ADVERTISING IN TRADE PUBLICATIONS OR ADSHEETS USE “S.A.S.E” WHICH MEANS SELF ADDRESSED STAMPED ENVELOPE. THE SAVINGS FOR ENVELOPES, ADDRESSING LABOR AND POSTAGE CAN ADD UP FAST. MANY SMALL DEALERS USE THIS METHOD EXCLUSIVELY, EVEN IN LARGE CIRCULATION MAGAZINES. THEY HAVE BEEN USING IT FOR YEARS AND IT STILL WORKS!

James Nsien2
Wealth Creation Planet

ADVERTISING AD SHEETS EQUALS BIG PROFITS

Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for your own ads.

Before starting an ad sheet, you should plan it all out – decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You’ll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.

Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2 1/4 inches wide, with a 1/2 inch margin from the edge of the paper on both sides and top and bottom.

Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 per ad – and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don’t box yourself into a loss situation where you can’t afford to place your own ads in your ad sheet.

You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people’s publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you’ll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.

You probably won’t be able to fill up all of your available ad space with paid ads until you are well established – but no problem – first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a “paid” basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.

If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you’d be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you’ll quickly build your reputation as well as your circulation, and at the bottom line, your profits.

Some ad sheet publishers, once they’ve established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.

The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs – printing and mailing – as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in – while at the same time using it as an advertising/selling vehicle for your own products.

Everyone involved in mail order selling should have some sort of ad sheet – if for no other reason than as a means to an end – an advertising vehicle for your own products, an extra income form advertising revenues, and as an exchange media with which to gain greater exposure for your own products in other people’s publications. Once you’ve got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you’ll quickly gain stature and a certain amount of prestige.

As with any business, your ultimate success depends on your own feasibility studies, and your “sharp-pencil” planning completed before you order your first issue printed. Think about it, weigh the pro’s & con’s, then go with your decision.

James Nsien2
Wealth Creation Planet

50 COLLEGE PAPERS TO ADVERTISE YOUR BUSINESS

Colleges have tremendous circulation of their bulletins and
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it or
not, multi-millions of dollars are spent by students each
semester.

If you have a new idea or product, run a test ad in one or more
of the publications and see if you get results. Usually a less
expensive 1″ ad will let you know whether your product or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.

Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis and be
your dealer. Usually there are several students who would love
to have the opportunity to make some extra money. A good way to
find the right person is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in your
pocket.

In the past, some of the biggest sellers on campus have been
radio and stereo equipment, music tapes, car repair manuals,
study aids, self-improvement booklets and tapes, school fads of
various natures, and any kind of special or different steins for
drinking beer. Any new idea or product you may be able to come
up with could be very advantageous to you in the form of
increased sales.

Advertising in college bulletins and newspapers gains more
results during the first three days of the week. When ordering
advertising, it is best to specify that your ad appear in the
Monday-Wednesday editions. Thursday is okay, but Friday is
definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.

Write to the enclosed list of publications. Ask for their rates
and circulation. All of them will respond to your needs and
many of them will call you and discuss whatever plans you have
for advertising. They will work with you to try to see that you
get the most response from any type ad you may run.

We sincerely hope this report helps you in gaining sales and is
an instrument in the growth of your company. You cannot beat
the circulation of prospects reached for the dollars spent.
Have a good year!

50 LEADING COLLEGE BUYING POWERS

University of Oregon
Daily Emerald
P.O. Box 3159
Eugene, OR 97403
Circ. 10,500 daily

University of Arkansas
Arkansas Traveler
Hill Hall 304
Fayetteville, AR 72701
Circ. 8000 bi-weekly

University of Mississippi
Daily Mississippian
University, MS 38677
Circ. 10,000 daily

University of Washington
The Daily
144 Communications DS-20
Seattle, WA 98195
Circ. 18,000 daily

University of Texas at Arlington
P.O. Box 19038
Arlington, TX 76019-0038
Circ. 18,000 daily

University of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville, VA 22901
Circ. 13,000 daily

Illinois State University
Vidette
Normal, Il 61761
Circ. 22,000 daily

Ball State University
Munci, IN 47306
Circ. 14,000 daily

Florida State University
P.O. Box U-7001
Tallahassee, FL 32306
Circ. 46,000 daily

Jackson State University
Jackson, MS 39217
Circ. unknown

Indiana State University
The Indiana Statesman
Tirey Memorial Union Annex, ISU
Terre Haute, IN 47809
Circ. 14,000 daily

West Texas State University
College of Arts and Science
Canyon, TX 79016
Circ. unknown

Texas Southern University
3100 Cleburne Avenue
Houston, TX 77004
Circ. 15,000 weekly

Spelman College
Spelman Spotlight
P.O. Box 40
Atlanta, GA 30314
Circ. unknown

Wright State University
The Daily Guardian
Dayton, OH. 45435
Circ. 4,000 daily

University of South Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa, FL 33620
Circ. 25,000 daily

Ohio State University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus, OH 43210-1107
Circ. 31,000 daily

Montana State University
Exponent
Strand Union Bldg.
Bozeman, MT 59715
Circ. 8,000 bi-weekly

Texas Tech. University
P.O. Box 4080
Lubbock, TX 79409
Circ. 17,000 daily

University of Florida
The Alligator
P.O. Box 14257
Gainesville, FL 32604
Circ. 43,000 daily

Iowa University
111 Communications Center
Iowa City, IA 52242
Circ. 20,000 daily

Bowling Green State University
The BG News
106 University Hall
Bowling Green, OH 43403
Circ. 11,000 daily

Morgan State University
Spokesman
Cold Spring Ln. & Hillen Rd.
Baltimore, MD 21239
Circ. 4,000 bi-weekly

East Texas State University
The East Texan
Box D – ET Station
Commerce, TX 75428
Circ. 7,000 bi-weekly

San Francisco State University
Dept. of Journalism
1600 Holloway Ave.
San Francisco, CA 94132
Circ. 10,000 weekly

Auburn University
The Auburn Plainsman
1st Floor, Foy Union Bldg.
Auburn, AL 36849
Circ. 18,500 weekly

Winona State University
Winonian
Winina, MN 55987
Circ. unknown

Washington University
Student Life
St. Louis, MO 63130
Circ. 8,300 weekly

University of Tulsa
Collegian
600 So. College
Tulsa, OK 74104
Circ. 4000 weekly

University of Maryland
Diamondback
College Park, MD 20742
Circ. 21,000 daily

University of Kentucky
The Kentucky Kernel
210 Journalism Bldg.
Lexington, KY 40506
circ. 18,000 daily

Boston College
The Heights
Chestnut Hill, MA 02167
Circ. 9,500 weekly

Seton Hall University
The Setonian
S. Orange, NJ 07079
Circ. 10,500 Weekly

Pace University
Pace Plaza
New York, NY 10038
Circ. unknown

University of New Mexico
Student Publications
P.O. Box 20
Albuquerque, NM 87131
Circ. 30,000 weekly

University of Wisconsin
Union Box 88
P.O. Box 413
Milwaukee, WI 53201
Circ. unknown

University of Tennessee
5 Communications Bldg.
Knoxville, TN 37996-0314
Circ. 15,000 daily

Cal State University, Long Beach
SS/PA-010
1250 Bellflower Blvd.
Long Beach, CA 90840
Circ. 20,000 daily

Northwestern University
N.O. News
360 Huntington Ave.
Boston, MA 02115
Circ. 21,000 weekly

University of Wisconsin, Stout
The Stoutonia
Menomonie, WI 54751
Circ. 7,000 weekly

Texas Christian University
The Daily Skiff
P.O. Box 32929
Circ. 5,500 monthly

University of Wisconsin, La Crosse
Racquet
La Crosse, WI 54601
Circ. 5,000 weekly

Washington State University
The Daily Evergreen
P.O. Box 2008 C.S.
Pullman, WA 99164
Circ. 20,000 daily

San Jose State University
Spartan Daily
San Jose, CA 95192
Circ. 15,000 daily

Portland State University
Vaanguard
P.O. Box 751
Portland, OR 97207
Circ. 17,000 bi-weekly

Valdosta State College
The Spectator
VSC Box 194
Valdosta, GA 31698
Circ. unknown

Kent State University
Daily Kent Stater
Kent, OH 44242
Circ. unknown

Georgia State University
Signal
Box 695 University Plaza
Atlanta, GA 30303
Circ. 10,000 weekly

Arizona State University
State Press
15 Matthews Center
Tempe, AZ 85287
Circ. 40,000 daily

James Nsien2
Wealth Creation Planet